Alison Ferguson

Alison serves as Director of Admissions. In this role, Alison is the point of contact for new athletes.

Prior to her work with Sparks, Alison built and led the grassroots sales and marketing team at Patagonia for 12 years.

She has a diverse background in marketing, sales and customer service with over two decades of business experience in the outdoor and surf industry. Alison is known as a natural relationship builder and collaborator, and leverages a resourceful, creative approach in attaining team goals. She possesses a solution mindset with a positive and inspirational character. Alison is one of those people that sees the best in others and helps them achieve next level goals whatever they may be. She is a passionate proponent of the empowerment sports provide with expertise in athlete relations. Her podcast, Empowering Women Through Sports features interviews with female athletes who share the inspirational, character building and achievement qualities and benefits of sports.