There are important overarching principles inherent to college recruiting that transcend sport-specific considerations. These principles are part of what we call the 'recruiting economy,' and for prospective student-athletes, they make...

It’s easy for student athletes and their parents to feel overwhelmed by college recruiting - there are milestones to meet, protocols to follow, and academic and athletic programs to research, evaluate, and narrow down....

When trying to stay on the radar of busy college coaches, a lot of recruits worry about how to reach out. It’s pretty easy to respond to an email from a coach and answer questions they’ve asked, but sending unsolicited information...

Working for Sparks the past five years, I’ve held a lot of different roles: from starting as a counselor at our domestic camps to being Program Manager for trips abroad. Truth be told, the most difficult role I’ve ever had...