College sports are big business. According to Navigate, a firm that measures market investment in sports and entertainment, the NCAA’s top 25 athletic programs are projected to grow by 116% over the next ten years. In contrast,...

It’s easy for student athletes and their parents to feel overwhelmed by college recruiting - there are milestones to meet, protocols to follow, and academic and athletic programs to research, evaluate, and narrow down....

There are important overarching principles inherent to college recruiting that transcend sport-specific considerations. These principles are part of what we call the 'recruiting economy,' and for prospective student-athletes, they make...

Q. What percentage of graduating high school players actually earn Division I scholarships? A. Certainly this varies according to sport, but for many young athletes and their families, the dream of playing college sports is very different...